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REGENETEX™ — Alive Attire

The Future of Living Materials

Course: Innovation — Parsons School of Design

case study

A speculative innovation project exploring what happens when materials stop being disposable. RegeneTex started with a simple frustration: clothing is designed to be thrown away. The challenge was to imagine a material system that could fundamentally change that — not through recycling or resale, but by making the garment itself regenerative. The concept proposes a bio-embedded fabric that detects damage and rebuilds itself at a molecular level. The measure of success was a concept rigorous enough to be speculative but grounded enough to be believable — developed into a full brand identity and website mockup to bring it to life.

regenerative materials
circular fashion
synthetic biology
speculative design
brand identity
futures thinking

role: solo —
research
concept development
brand identity
website design

duration: one semester

legacy mapping
scientific feasibility research
speculative design
brand development
web prototyping

case study

salma alihodzic